Yes, learning about Customer Archetypes is useful whether you are already in business or not.

As the course provides different perspectives and distinctions, people have also found the course contents interesting and useful in ways that don’t relate to sales and business.

Customer Archetypes is principles based so is much more than simply a “tactical” course.

Understanding this key second step in the drivers of growth can be very useful whether you’re looking to make your first steps into creating a new startup, developing a venture/minimum viable product, working on and in an SME, a large corporation or multi-national.

The Customer Archetypes material is proprietary to Simon Hedley and Growth Mechanics. It is a synthesis of over two decades deep real world research and application.

It's possible you have come across some of the ideas but unlikely that you will have come across all of it, however we have had a large number of clients, partners, associates and friends over the years some of which have been licensed or approved to share some of our ideas.

Said simply no, you do not need to complete all the other modules to get benefit from this course.

The Customer Archetypes course has been designed as a stand alone module, however you need to have a good understanding of Customer Avatars in order to really engage with the content. This is the second step that we’ve found most helps the people we’ve worked with over decades.

Not understanding Customer Avatars means other strategies and approaches don’t work as well, and you may be confused or misinterpret the Customer Archetypes module, and as such we recommend you do the Customer Avatars module first or choose to commit to doing both the steps together in sequence.

You will get even more value if you do all the first steps however you can choose to take later steps at a time that works for you.

Course Introductions

• Introducing Customer Archetypes

• Course Outline and Objectives

Chapter 1 - Access

• Accessing Archetypes

• The Invisible can make a difference

• Same but different, Different but the same

• The Wasabi Effect

Chapter 2 - Explore

It's possible to go through this step for a first initial review in a day or weekend, however we recommend you give yourself a week to a month to really be with the material and do the research.

This depends on the speed at which you go through the course, complete the exercises, and the level of investment of energy, time and focus you put in.

Your unique skills and experiences, learning style and approaches will clearly play a factor in how quickly and how effectively you learn and master the course content.

Like many of the simplest and most profound principles and ideas, they can take a lifetime to really master. Each time you apply them, get feedback and review what you’ve learnt you will likely find deeper distinctions and understandings.

People have noticed that when they re-review the material there is a lot more depth than they noticed the first time doing the course.

The course was created by people who have trained trainers and developed advanced training methods designed to transfer skills quickly and effectively. Becasue of this most people pick up the simple ideas at the heart of the Customer Avatars course over a few days and weeks.

We actually ask you to come to the course with a beginners mind and not have expectations.

If you complete the module, and do the exercises as intended you will understand what we say when we talk about Customer Archetypes.

This is an usual statement and a very professional mindset to take.

The biggest challenge with most business courses is people setup false expectations.. e.g. If I do this course then I will make a million pounds in a day.. These kinds of expectations are unrealistic and in life and business there are few “certainties”.

People who do the course and apply it have in general said they’ve gotten value and got results, however clearly the results you get will be a function of your skills and experience coming into the course and how you apply what you learn and take on the exercises.

This is also why we the investment for this module is low and not in the thousands that we have been paid often over the years for hours of our consulting. 

After completing this course you will be clear about what customer avatars are and know how to create them for yourself and any other venture you work with.

We think it is great value, and others have said it has massively impacted their results in life and business. However their results and approach to value is unique to them.

Let me ask you this: how valuable is your time?

This course can easily save you weeks (if not months) of time researching and learning how to use Customer Avatars for business; not to mention a lot of missed revenue.

For many business owners just 1 new ideal customer will more than cover the cost of the course.